Brand management
Brands builtTo deliverBusiness results
Selected brand management work where design served a clear business purpose, from new brand launches to customer lifecycle programmes that grow retention
Strategy first
Design serves the strategy that solves business challenges.
Each project starts from a business need. Choose one to understand the challenge, my role and the results.
Consistency
Unified Brand Experience
To ensure a seamless brand experience, whether in an email, on a billboard or on merchandise, every application of #FAÇOADIFERENÇAMSF was anchored in a unified design system.
Approach
Strategic design as the foundational framework for every brand initiative
Projects begin with business objectives and are measured by outcomes. My role is to ensure absolute brand alignment at every step in between.
Business need
I start from the business objective, whether it is to launch, engage, retain or convert, and agree the KPIs that will measure success
Brief & partners
I select the right agency, design team or developer and write a creative brief that turns the objective into clear, measurable criteria
Build & manage
I lead the creative direction, review work in progress and safeguard brand consistency across channels, suppliers and touchpoints
Launch & measure
I plan the rollout, track performance against KPIs and optimise each touchpoint whenever the data calls for it
Rodrigo Ferreira
Brand & Engagement Marketing
A 360° brand ecosystem
A brand is built where product, sales, acquisition, partners and suppliers meet, so I take a whole-business view, align every stakeholder around one objective and ensure a consistent brand experience at every touchpoint
On every brand project I orchestrate the agencies, suppliers and internal teams that build the brand and keep them aligned on the same objective
Drag any partner and watch the ecosystem respond
Let’s talk
Every project starts with a conversation
Share the business challenge behind your brand and let’s find the answer together